Pay Per Call is a marketing model that is used primarily on the Internet. It is an inexpensive way for an advertiser to promote his or her services and products to a targeted audience. This marketing method uses the Internet as its platform. There are some specific features that allow it to be effective when used for Internet marketing.
Pay Per Call is a direct response advertising model wherein the amount paid by an advertiser depends on the number of calls made by potential customers of his or her ad. Pay per call services charge per call, each impression or per sale. If the call to your customer is not a successful, you do not have to pay. In other words, you get what you pay for.
The concept of Pay per call advertising is relatively new in the Internet marketing business. The popularity of this marketing model is growing day by day due to several benefits:
Direct Response Model: It is a direct-response model. This means that you are paying only for those who call you and actually buy your product or service. Therefore, this is very cost-effective and you can easily maximize the use of this marketing model.
Instantaneous Call Response: Because the pay-per-call’s model does not depend on a list, you can have an immediate response to any call. This is because your advertiser will only pay you if his or her prospective customer calls your ad. Therefore, your potential customers will be assured of your prompt response.
Easy-to-use Software: Because you pay for each call, you can also get the help of advanced software that will help you manage your calls. In other words, you can organize your calls as per requirement, according to the type of your customer. This is important because different types of customers require different kinds of calls. For instance, the people who are interested in entertainment would need a different kind of calls while those who are looking for a product or service will need different calls.
You can also choose from the free calls to your advertiser. This way, you can get a free sample of your product or service and try it on a few numbers before investing on it.
You can also use this call advertising model to advertise your own business. For example, if you want to increase the traffic to your website, you can use the service of a third party company to advertise your business. This will ensure that your website receives maximum exposure and will also help to improve your search engine ranking. In fact, many of the large companies use this method to boost their online presence.
No List Required: This is very convenient for businesses as they do not have to list down their phone numbers and addresses on the Internet. As such, this is perfect for small and medium businesses who would like to save money.
You can even choose from the pay per call services that will not require you to pay for every call that your advertiser makes. In fact, they will not even charge you for the advertising cost. These services can be used by small organizations that cannot afford expensive pay per click advertising.
Free Calls: You can even make use of the free call services provided by various companies to advertise your own company. This will ensure that the potential customers will come to your website in order to get more information about your business and your products or services.
Moreover, with the help of the pay per call advertising models, you can easily increase your number of sales. Because of its cost effectiveness, this marketing model has been considered as a good option to increase your business profits. As a result, there are many companies out there that are using this model.